An Official WhatsApp Business Account (WABA) enables brands to establish a professional presence on WhatsApp. It replaces the phone number with your actual business name in the chat screen header, even if the customer hasn't saved your number, along with a verified green checkmark badge next to your brand name.
Through our integrated WhatsApp Business management portal, you can link your Meta Business Suite, configure display profiles, synchronize approved templates, and monitor active customer conversations in real-time.
A Green Tick verification badge builds instant credibility. It prevents customers from reporting or marking your messages as spam, significantly boosting response rates and conversation conversions.
To qualify for a verified WABA profile (Green Tick), your business must fulfill the following Meta guidelines:
With WABA, sending outbound messages requires pre-approved templates from Meta. Our dashboard automates this process: